Google Algorithm Introduction
Considering the scope and importance of the Internet search today, being found online is more important now than ever, and businesses are doing whatever it takes in order to ensure that they appear relevant in search results. With the increase in competition and accessibility of the Internet to virtually anyone, it’s no surprise that the level of difficulty in attaining high organic search rankings has drastically increased over time.
With billions of pages constantly vying for the coveted number one spots on search engine results pages (SERPs), an entire industry has sprung up dedicated to the craft of search engine optimization. The race for presence on these SERPs has been driven not only by competition in the marketplace as the Internet has grown, but also by Google’s desire to make its search results more and more relevant and accurate over time, forcing Websites and search engine marketers to work harder and harder to stay ahead of the curve.
As Google’s search engine algorithms have aged and evolved, the industry has changed and shifted dramatically in order to adapt, and staying relevant is more important now than ever. A company or product’s appearance at the top of the SERPs can have a significant impact on its bottom line. With access to such a large market of global consumers, it’s no surprise why so many people are striving for the type of attention that only a top organic search result can bring.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
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