By striving to provide more and more relevant search results as the Internet becomes more crowded, Google has been forced to fine tune its algorithm many times over by rewarding those that stick to the rules, and punishing those who try to bend them.
When building your Off-Page or Off-Site SEO campaign, your goal should always be to look as natural and organic as possible. Google loves natural looking links that point to unique well-researched content, so use that information to your advantage by building content that is useful and unique. This foundational element of the search giant’s computations has always existed and will most likely increase as time goes on.
When conducting Off-Site SEO efforts it’s easy to try to rush through theses processes simply because you feel pressed for time or want to achieve immediate results. However, the more time you take and effort you put into building a solid Off-Site and On-Site SEO foundation, the better the rewards will be. Consistently creating unique well-researched content with natural and organic looking links should always be your primary concern.
You might have come across people or companies promising #1 Google rankings that are guaranteed based on some special arrangement they have with Google. Albeit, there are no companies that have special arrangements with Google for ranking #1 on searches, and this would be completely counter-intuitive to the relevancy culture that Google has tried so hard to promote and preserve.
No one can possibly guarantee you a first position ranking on Google. So many factors come into play, as we’ve discussed in this book, that guaranteeing a #1 position on the SERPs is just not possible unless you’re Google itself.
The best-proven results will come to people who follow the rules and apply these principles consistently over a period of 60 to 90 days and beyond. Trying to rush these efforts by bending the rules or cheating with Black-Hat SEO techniques will ultimately lead to your ranking demise.
Another important point to note in our discussion about backlinking is that your competition on searches holds valuable clues into the eyes of search engine relevancy for a keyword. In earlier posts, I discussed strategies for keyword research and utilizing the various tools available to you to see how the competition is ranking the way they do. I discussed using SEO Quake alongside the Google Keyword Tool to be able to estimate your ability to rank on the first page for any given search result. These are very valuable tools in judging how well you will be able to rank for your keywords so embrace them and use them often.
The more relevant your overall page is to the keyword being searched, the more likely you’ll rank at the top. For example, it will be difficult to rank an investment article high on a blog that has its primary topic of discussion as celebrity news. Of course there are some exceptions to the rule such as just how popular that site housing the article is, but for the most part, try to ensure that your keyword is relevant to your site- wide topic or niche.
Over time, as you work on SEO for specific pages and boost each page respectively, it will help the collective group increase in SERP rankings. Since these pages will most likely share tags or categories that create a linked relationship between them, this will result in the collective rise of the domain’s search engine visibility along with its pages and articles as well.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
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