Difference Between Link Pyramid vs Link Wheel in SEO

Link Pyramid vs Link Wheel SEO Techniques

Building Link Pyramids SEO 2015

You may or may not have heard of the term link pyramid in the past, but these are powerful linking structures, that until just recently, were one of the primary tools that one could use to sky rocket a site to the top of SERPs. After the release of the Google Penguin, however, link pyramids, while still effective, can also backfire if Google flags it as a “link scheme”. 

A link pyramid is a pyramid of links consisting of three or four tiers with the top tier being considered the “money page”. The money page would be your Website, article, email capture page, or any other page that you’re attempting to get ranked at the top of SERPs.

The bottom few tiers of links will consist of links that link from the lower level to the level just above it only. The lowest tier of the link pyramid would be the lowest page rank links – these may be PR0 or PR1 links from blog comments, forum posts, obscure foreign profile pages or any other low page rank site pages.

The bottom level would link to the links in the level just above it, which would be higher-ranking links such as PR2 to PR4 links. Subsequently, those links would lead up to the tier above it, say Web 2.0 and social media links, all of which would lead to the top of the pyramid, the money page. 

Building effective link pyramids takes a bit of finesse. You can’t have it be perceived by Google that you’re trying to quickly clamor your way to the top of SERPs so you must build them delicately. What I mean by this is after you’ve purchased your link pyramid from a vendor (such as off of Fiverr or another similar site) you’ll have to slowly drip feed the links by pinging only a small amount to Google each day. This way, the link pyramid looks more natural and not forced. The link pyramid should also be built with a mixture of your site’s real primary keyword and secondary keywords, along with generic keywords.

Pinging can be done in multiple ways through multiple software programs; however, there are a few online that are fairly reliable and affordable. You can ping up to 2,500 links per day for free through a site called Linklicious and also set a drip feed (i.e. 40 links per day) to feed through to Google for pinging, making it look more natural. 

You can also take advantage of a site like DripFeedLinks to build your own link pyramid as well, rather then purchasing it from a vendor off sites like Fiverr. Although Fiverr is a great resource, for those that like to do things on your own DripFeedLinks is a terrific resource for building your own organic looking links and link pyramids. 

Building Link Wheels SEO 2015

Link wheels are another powerful SEO tool, and when used properly, and in conjunction with other link building methods, can propel a site high up on the SERPs. Link wheels refer to a network of sites all of which link to the next site in the wheel. For example, if we had five sites, A through E, A would link to B, B to C, C to D, D to E, then E back to A. All of these five sites would also link to the main site or “money page”. The links to the money page in the link wheel are like the spokes on a wheel with the five sites being the actual wheel surrounding the center.

Link wheels are another tactic that Google has attempted to squash with the release of the Google Penguin, however, this has been something that has proven to be more powerful of a linking structure. The most powerful kinds of link wheels are social media link wheels where your social media profiles are all connected to your site and also to each other through content sharing. As you can imagine, this is a very powerful link wheel since social media sites have very high page ranks and much of the linking done through here seems more organic. Creating your link wheel with social media sites that all have connected profiles is a powerful form of a link wheel.

Link wheels, if done improperly can have a negative impact on your site’s link juice. By creating “lazy link wheels” a site can actually get penalized and have all of the link juice reverted if a spoke is removed on a link wheel for spam. This happens, for example, when content is posted that looks “spun” or is not original. Some blog platforms are even deleting blog posts from profiles that only have one blog posted with more then 2 outbound links, so there are many things to take into consideration when trying to create these types of linking structures.

Today, however, you have to think outside of the box in order to propel yourself to the top of the SERPs. Not only do you need to create a powerful link wheel, but also having a combination of all linking methods is the most powerful and effective way that you’ll move up the SERP rankings and stay at the top.

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About Kamran

Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.

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