Off-Page SEO Techniques 2015

Off-Page SEO Techniques Tips and Tricks Free SEO Training 2015 SEO Crash Course

Off-Page SEO (also known as Off-Site SEO) refers to all the SEO work done away from your Website that help it rank on SERPs. Link building, social media marketing, forum posting, and blog commenting, are all examples of Off-Page SEO work. 

The primary goal for your Off-Page SEO efforts is to build up as many high quality, IP address diverse, and keyword diverse links back to your site possible. The linking must look completely natural and organic for you to rank high. If Google sees 10,000 backlinks with the same keyword over and over created in a very short period of time, it will know you are participating in “link schemes”, considered to be a Black-Hat SEO technique and your site will be demoted, or further Sandboxed (if it’s new) on the SERPs. 

Off-Page SEO is an enormous undertaking. With so many changes being instituted recently by Google it seems as though at times you’re walking on a tightrope trying to balance all the different tasks required while not violating any algorithm rules in place.

It’s not enough to just have an aged domain, unique content, good keyword density, and near perfect On-Site SEO. You have to tell the search engines that you’re relevant by creating a diverse set of links bridging back to your Website. 

If you think of your Website when you first launch, it’s likened to a lonely little island sitting off the coast of millions of other islands and continents ranging from very small to super-sized. These surrounding landmasses are other Websites that have varying different page ranks.

The page rank of a Website ranges from 0 to 10 and can be determined by downloading and installing the Alexa toolbar (available on all browsers except safari). The Alexa toolbar is another tool that you’ll need in your arsenal of SEO weapons to wage the war in climbing to the top of SERPs. While this may sound a little bit outlandish, SEO is no walk in the park, and Off-Site SEO is going to be the bulk of your work, so be prepared to dig in and “grind”.

Virtual link bridges spanning the unending divide of Cyberspace, connect your Website with the rest of the Internet world. An island with no bridges is an island with no traffic, but an island with many bridges to and from other islands has the opportunity for an exceedingly large amount of traffic. Since link relationships have a very early root in search engine rankings, these link bridges play a major role in relevancy for search results.

Not just a determination of the number of links back to your Website, your ranking is also based on the popularity of those links. For example one link from a very popular site like Facebook or YouTube (both have page ranks of 9 out of 10) has much more value then 10 links from very unpopular Websites with low page ranks.

The goal in Off-Page SEO is to build up as many links as possible from as diverse of a range of Websites as possible. This link building will take up a majority of your Off-Page SEO efforts.

While link building is a critical component of Off-Page SEO, too much link building in too short of a time can actually hurt you. When Google released one of its recent algorithm updates called the Google Penguin, in April of 2012, one of its sole goals was to seek out Websites that were participating in these so-called “link schemes”.

If it determined that a certain site went from virtually no links, to thousands of links in a very short period of time, Google’s Penguin algorithm came to the conclusion that the site was participating in “link schemes”. This is also part of what we call the Google Sandbox Effect that can happen not only by having a new domain name, but also by participating in these link schemes.

It’s important to not only have a good quantity of links that are from high quality sites and to have link diversification, but also that the links built up to your site have diversified keywords and are created gradually and not dramatically. This may be a lot of rules to remember, but just keep in mind that you always want your efforts to be as organic looking as possible. 

Having 1,000 links created in a period of one week all with the same two or three keywords is very unnatural, even if you those links are coming from very different Websites. The key here is to have a very diversified set of keywords that includes your primary keyword, secondary keywords, and generic keywords. Once these links are created, they must be pinged slowly through a drip feed system, like the one available through Linklicious.

While you may not understand it now, anytime you have an obsession over something and you track it on an hourly and daily basis (like some do in the SEO industry), you come to know what works and what doesn’t over time and you can see major shifts clearly when they occur. It’s like watching a stock on the stock market move up and down with its fluctuations as it ebbs and flows both against and with the market.

There are always factors that can be attributed to the rise and fall of a stock, and the same goes for the rise and fall of a domain name on the SERPs. The difficulty here is to be able to determine what works and what doesn’t in a timely fashion in order to make adjustments geared around ranking you higher.

The issues with SEO at times are that changes may not be noticeable for two or more weeks from the date you publish a piece of content and begin conducting SEO work on it. Unless you have a very popular site that’s heavily trafficked (PR 4 and above), any changes you make may take considerable time to show up as an improvement on the Google SERPs.

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About Kamran

Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.

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