Link Building Strategies: 2015 SEO Without Backlinks is Nothing

Link Building Strategies for New Websites 2015

Of course that has morphed significantly with the addition of many of the factors that I’ve covered in this blog, but backlinks still remains as one of the core principles to placement on SERPs. You’re probably wondering to yourself how many backlinks you’re going to need in order to rank your Website high up on the SERPs. Well, there really isn’t any clear answer to that and it’s going to fluctuate based on your competition. As I discussed in earlier post Keyword Research, it’s important to understand the competition in order to be able to “snipe” your way to the top of Google. This is going to be done by using tools such as the SEO Quake plug- in and the Google Keyword Tool along with any other keyword analysis tool you may decide to invest in during your SEO career. 

While understanding your competition and the number of backlinks that they have is important, you should set your sights on building as many high quality, diversified backlinks on a consistent basis as possible. The backlinks will need to be drip-fed to Google in a manner that seems organic and not as though you are paying to build these links or participating in a “link scheme”.

There are a few important guidelines when it comes to backlinking that you should keep in mind. Not only are there different page ranks where a backlink can come from, there are also different types of backlinking structures that can be built. While the magnitude of backlinks is important, it’s also important to understand that the “link juice” coming from a Website with a high page rank such as YouTube will be much higher then several backlinks coming from lower page rank sites (such as forum comments, blog posts, etc.). Aiming towards quality as opposed to quantity will get you much further in boosting link juice for your site.

Creating backlinks from popular social media profile pages is one excellent way to begin your link building campaign. Sites like Facebook, Twitter, and Google Plus are excellent starting points for any such efforts. Begin with your profile pages on the big three social media sites, and continue on to setting up profiles and dropping your site’s link on authority sites as well.

An authority site is a site that anyone can post on such as YouTube, Squidoo, HubPages, Scribd, and others. Start with profile pages from each of the authority sites, making sure that a backlink exists to the site that you’re working on. If it’s a site for a client, then make sure that the client places

backlinks in each of his or her profiles on these sites or create the profiles for them. Where possible, create the backlinks with the primary keyword of the site (this can be done on a site like Google Plus and a few select others). 

While manually creating backlinks is a lot of work, there is software available that provides for automation such as SEnuke XCr SEO, and XRumer, but unless you’re well versed in these it may be a better idea to outsource your backlinking work to start with. You can also use an online service such as DripFeedLinks or OneHourBackLinks for a very organic approach to link building on your own terms. 

Backlinking Strategy 2015

As discussed earlier, Google has released various different algorithm changes over the past several years. The search giant is constantly shaping and transforming its algorithm to be smarter and better, forcing those working on ranking sites to try to stay one step ahead in order to maintain relevancy.

One of the more well known algorithm changes by Google has been the Google Penguin update. Google Penguin, an update to the algorithm that was first announced by Google in April of 2012, aimed at punishing and demoting sites on SERPs that participated in any SEO practices that violated Google’s Webmaster Guidelines. This included things like keyword stuffing, cloaking pages, building mass amounts of links or purchasing paid links, and duplicating content. Websites that were ranking high who employed these practices got a severe demotion in ranking as a product of this algorithm change.

With the release of the Google Penguin, the search giant essentially sent a loud and clear message to the Internet as a whole informing them that while working to increase a site’s ranking is okay, it won’t tolerate those that try to bend and break the rules. This has forced SEO specialists to create Post Penguin practices that won’t violate the search engines rules; it’s made everyone a little bit more honest in the SEO world. 

This is all very important when it comes to performing backlinking work for whatever site you may be trying to increase the SERP presences for. Google is looking for sites that not only have unique content, and lots of links, but also links that are diverse and organic. Just think about finding links to a site say in a forum or a blog post, that link isn’t always linked with the exact same 4 or 5 keywords each time. 

To appear more organic, your link building activities must include some generic terms such as “click here”, “learn more” or “get more info” beyond just the primary and secondary keyword links.

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About Kamran

Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.

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