Why is The Use of Metadata So Important in The Creation of a Database
Metadata used to hold more importance then it does today. In fact, many of the meta fields are now obsolete, but there are however a few fields that still matter, and one important one that greatly still affects On-Site SEO is the meta description field.MetaData Definition:
Metadata is not visible to the human eye on the browser unless viewing the source code, and, first generation Website designers used to use metadata to propel their Websites to the top of search engines by instituting a now frowned upon Black-Hat SEO technique called keyword stuffing. Keyword stuffing would see the meta keywords literally stuffed full of similar keywords to the maximum character capacity in order to propel sites to the top of SERPs, and it used to work.
However, the days of keyword stuffing are now over, and meta keyword tags have lost all significance.
Keywords are now obtained from the search engines through the usage of keyword density algorithms, weighing the keywords on the page based on the number of times they appear in relation to the total amount of words on the page, in addition to various other keyword styling factors as well.
The one meta tag that still holds relative importance today is the meta description field, which search engines use to establish a Website’s description from. Although, even if the meta description field is not present, Google, and the other search engines will still spider the page to produce its own descriptions and display that upon serving up the search result.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
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