Ideal Keyword Density and Keyword Styling for Google SEO in 2015

Google Keyword Density & Keyword Styling Recommendation in SEO 2015

Keyword density refers to the number of times your keyword appears on the page in relation to the total number of words. For example, if you have 500 words on your page and your keyword appears 10 times then you have a keyword density of 2%. This is a very important factor when it comes to doing On-Site SEO.

Scouring the Internet, the search engines score and rank sites for their keyword density, keyword positioning, keyword headings, keyword styling, and keyword existence in title tags, amongst other On-Site data. During the creation of your content take note to focus on developing a keyword density of 2% to 5% in natural organic sounding manner. Oftentimes, when attempting to achieve optimal keyword densities individuals get so caught up that they allow the text to sound too “spammy”.

If the written text does not sound natural, isn’t well researched and well written, it will not rank high. Dropping your keyword over and over again in an attempt to quickly wrap up your content creation tasks will allow it to sound forced and poorly written, and as a result get you demoted in the rankings. 

No matter what you set about writing that’s attached to the site you’re working on, take the time in creating content that is well written, with keywords that are spaced well enough apart and sound natural and flowing and not forced. 

Certain other rules should be followed and adhered to when composing your text, laden with keywords. A good rule of thumb is to ensure that your keyword appears once in the first sentence and once in the last sentence of your page’s content. Space the rest of your keywords out periodically throughout the balance of the text, trying not to place too many keywords in any one single paragraph drastically more then the others. 

If at all possible try to achieve a word length of at least 500 words for each page and post that you put out on the site. I’ve come to notice that content that’s over 1000 words ranks even better, so if you’re able to achieve this length of content for your page or article without making it sound drab or spammy, then I highly suggest you do this. 

The distribution of your keyword, and the care that you take to write a well thought out, well-researched piece of content speaks volumes to Google and the other search engines indexing your site. Ultimately, not only does this bolster your SEO, it provides significant value to the reader of the content. By providing value, you’re indicating that you’re an authority, and by being an authority, your rank increases. 

Having never written a piece of content, you may find some of this difficult at first, especially when attempting to distribute the keyword throughout the content without making it sound too forced. This will take some practice and getting used to and while you can outsource something like this, I highly recommend that you get acclimated to writing rich content with proper keyword distribution. It’s an excellent skill to have no matter what type of marketing you set about doing in life. 

If you’re using Wordpress and you’ve installed the SEOPressor Wordpress Plug-in, scoring and keeping track of your On-Site SEO keyword density, amongst other things, will be simplified. This will make your job dramatically easier and take a lot of the guesswork out of On-Site SEO work that will have to be done on an ongoing basis to the site.

Keyword Styling Recommendation

Another On-Site SEO element influencing search algorithms is keyword styling. Keyword styling places a certain type of emphasis on the keyword, changing its appearance in the text to either bold, underlined, or italicized. Careful attention must be paid to placing this type of styling, or emphasis, on the primary keyword when building content for your page. 

The guidelines on styling your keyword include having it appear in bold face font at least once (wrapped in <b></b> or <strong></strong> tags), in italicized font at least once (wrapped in <i></i> or <em></em> tags), and in underlined font at least once (wrapped in <u></u> tags) for every 500 words of content. 

Ensuring that the keyword styling appears evenly spaced out throughout the content is good On-Site SEO practice. For example, if your content is 5 paragraphs long, place the bold keyword in the first paragraph, the italicized keyword in the third paragraph and the underlined keyword in the fifth paragraph. 

While keyword styling can be done to your page’s secondary keywords, it’s best to stick with styling only for your primary keyword. Styling and optimizing a page for multiple keywords, while doable, is not recommended, especially if you’re just starting out in SEO. You’ll notice that the SEOPressor plug-in (version 5) does allow you to optimize for multiple keywords, however, in my opinion this will only serve to confuse search engines more then help you climb the rankings. 

Simply focusing on your primary keyword for the page is an On-Site SEO best practice. Attempting On-Site SEO for multiple keywords, will only confuse the search engine spiders and you’ll find yourself not ranking as well because of it. 

Google uses a mixture of your keyword density, keyword styling, keyword positioning, keyword headings, title tags, and meta description tags to provide you with an On-Site SEO score. This algorithmic computation, coupled with other high level data it has about your site, allows the search giant to give your page a relevancy ranking that leads to your ultimate position on the SERPs. Trying to conduct On-Site SEO for more then one keyword will ruin your chances of optimizing to 100% of your On-Site SEO primary keyword. 

Keyword styling, and other On- Site SEO requires finesse. It’s easy to overdo it when it comes to keyword density and keyword styling. It’s completely unnecessary to have your keyword be styled more times then required or have your keyword density be too high. The difficulty here is in having the page not look like it’s been forced and written around your primary keyword. By doing so, you’ll end up demoting your page if you don’t end up adhering to some of these guidelines. 

Try breaking up your page into sections, this way you can use your headings to identify each section. For example, if your page is about the “100 Meter Dash”, sections on the page can be diversified to use your keyword, “100 Meter Dash”, in various form factors and ways. For example, types of sentences for this keyword may include those such as “History of the 100 Meter Dash” or “100 Meter Dash Fastest Runners”. 

If you’re using a program like Wordpress to manage your site and you’re working on a page layout or post layout, then you can easily use the built- in tools to highlight and modify (or style) your text. This is a lot simpler then coding in direct HTML and having to place the tags, save your file, then upload it via FTP each time, which can become fairly tedious and time intensive after a while. Save yourself some headache and utilize a Wordpress installation even if you’re already a Web developer or seasoned Web designer.

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About Kamran

Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.

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