What is On-Site Optimization? Learn On-Site Optimization SEO Techniques 2015 Step-By-Step
Referring to work done by you to a Website or Webpage to bolster the effectiveness of its SEO, On-Site SEO plays a major role in your capability to rank in the top positions of searches. The ease of which you can impact your site by instituting effective On-Site SEO practices is far higher then those involving Off-Site SEO.
Having the ability to manipulate your page to match current SEO guidelines is simple enough when you know what to look for. However, when dealing with Off-Site SEO, it becomes more difficult to control external links, likes, shares, and tweets, how long they stick around for and any attributes associated with those links.
On-Site SEO involves the physical aspects of the design, setup, functionality and content of the Website itself. This includes the HTML & CSS code, keyword density, keyword styling, content, heading tags, internal linking, XML sitemaps, breadcrumbs, image alt tags, and any other relatable factors.
While as an SEO specialist you’re not expected to be a Website designer or programmer, having an understanding of the inner workings of how your site’s underlying code functions and affects its appearance, and invariably its SEO, is highly recommended for anyone involved in the trade.
There are several resources available online that can provide you with a primer on HTML & CSS. From videos, to tutorials, online course, or blog posts, be sure that you at least have an understanding for the code even if you are not a programmer yourself.
If you’re using a system like Wordpress for your Website, then your work will be much easier, but having the foundational knowledge of adjusting some configurations directly through the code itself never hurts, but in this case, it’s not a requisite, just a recommendation.
There are several key factors to consider and address when it comes to On-Site SEO. Each and every time you add content (in the case of a blog), you’ll be working with On-Site SEO so having the right tools & plug-ins if you’re using Wordpress is going to be relatively important here.
When building your Website with Wordpress, plug-ins can really enhance and simplify your On-Site SEO work. They provide enhanced functionality to any Wordpress build that makes determining some of the variables much simpler such as the keyword density of a page. If you’re not using Wordpress to manage your site, it’s certainly something you should consider, as it will increase the ease with which you can conduct your day-to-day On-Site SEO efforts when creating content for your site.
There are two, primary On-Site SEO plug-ins I use with all of my Wordpress installations. Together, these two plug-ins, allow you to tackle virtually every On-Site SEO task needed to optimize your site. Not only do they help with page specific SEO but they also provide assistance with site-wide SEO as well.
The two Wordpress plug-ins that I utilize for On-Site SEO are the following (one is a free download, and the other is available by purchase only):
Wordpress SEO Plug-in – The SEO for Wordpress plug-in is one of the best free plug-ins that I’ve found for Wordpress, allowing you to update the meta description tag, title tag, and analyze other On-Page SEO data through the same interface you use to edit & post pages and articles.
SEOPressor Wordpress Plug-in – SEOPressor is another great plug-in for Wordpress that provides you with On-Site SEO scoring, with a complete breakdown of your SEO score factor (based out of 100). This is terrific if you want to take a lot of the guesswork out of your On-Site SEO. This plug-in is presently being used by over 125,000 Wordpress blogs online to manage over 15 million pages.
Anytime you add a piece of content such as a Webpage or article post to your site, you’ll be utilizing the same process for optimization. This process starts at the keyword research level, as discussed in Chapter 3, and continues through to both On-Site and Off-Site SEO. Once you have this process down, completing and fully optimizing each new page or post will become routine to you.
You’ll need to ensure that you adhere to the rules and guidelines laid out for you in post Aged Domains. It’s important that you have an aged domain name and conduct the proper keyword research in order to have a good foundation to build your On-Site SEO work on. Once you have your foundation in place, some technical details will need to be addressed as well. The overall HTML & CSS coding, keyword placement within pages and in relation to the Website fold are just some of the factors you will need to consider when doing your On-Site SEO work.
Google checks and analyzes data that’s above and below the fold, and you want to make sure that you have certain important tags such as primary keyword headings for H1 and H2 above your fold. If you’re using a system like Wordpress, then selecting a theme that is SEO friendly is important.
While you may not be a professional when it comes to selecting Wordpress themes, if you’re looking to purchase a theme, read the descriptions and reviews carefully. Look for SEO optimized themes that place emphasis on not only an aesthetically appealing design, but also one that provides the highest possible optimized approach to SEO in its code. An excellent theme to use that’s highly modifiable and optimized for SEO is the Blackbird Theme by InkThemes.
While there may be a lot of little technical details to address when putting together your site, once it’s complete your sole focus should be on creating unique well-researched content that you can then get linked, shared, and liked on as many networks and pages throughout the Web as possible.
Having the ability to manipulate your page to match current SEO guidelines is simple enough when you know what to look for. However, when dealing with Off-Site SEO, it becomes more difficult to control external links, likes, shares, and tweets, how long they stick around for and any attributes associated with those links.
On-Site SEO involves the physical aspects of the design, setup, functionality and content of the Website itself. This includes the HTML & CSS code, keyword density, keyword styling, content, heading tags, internal linking, XML sitemaps, breadcrumbs, image alt tags, and any other relatable factors.
While as an SEO specialist you’re not expected to be a Website designer or programmer, having an understanding of the inner workings of how your site’s underlying code functions and affects its appearance, and invariably its SEO, is highly recommended for anyone involved in the trade.
There are several resources available online that can provide you with a primer on HTML & CSS. From videos, to tutorials, online course, or blog posts, be sure that you at least have an understanding for the code even if you are not a programmer yourself.
If you’re using a system like Wordpress for your Website, then your work will be much easier, but having the foundational knowledge of adjusting some configurations directly through the code itself never hurts, but in this case, it’s not a requisite, just a recommendation.
There are several key factors to consider and address when it comes to On-Site SEO. Each and every time you add content (in the case of a blog), you’ll be working with On-Site SEO so having the right tools & plug-ins if you’re using Wordpress is going to be relatively important here.
When building your Website with Wordpress, plug-ins can really enhance and simplify your On-Site SEO work. They provide enhanced functionality to any Wordpress build that makes determining some of the variables much simpler such as the keyword density of a page. If you’re not using Wordpress to manage your site, it’s certainly something you should consider, as it will increase the ease with which you can conduct your day-to-day On-Site SEO efforts when creating content for your site.
There are two, primary On-Site SEO plug-ins I use with all of my Wordpress installations. Together, these two plug-ins, allow you to tackle virtually every On-Site SEO task needed to optimize your site. Not only do they help with page specific SEO but they also provide assistance with site-wide SEO as well.
The two Wordpress plug-ins that I utilize for On-Site SEO are the following (one is a free download, and the other is available by purchase only):
Wordpress SEO Plug-in – The SEO for Wordpress plug-in is one of the best free plug-ins that I’ve found for Wordpress, allowing you to update the meta description tag, title tag, and analyze other On-Page SEO data through the same interface you use to edit & post pages and articles.
SEOPressor Wordpress Plug-in – SEOPressor is another great plug-in for Wordpress that provides you with On-Site SEO scoring, with a complete breakdown of your SEO score factor (based out of 100). This is terrific if you want to take a lot of the guesswork out of your On-Site SEO. This plug-in is presently being used by over 125,000 Wordpress blogs online to manage over 15 million pages.
Anytime you add a piece of content such as a Webpage or article post to your site, you’ll be utilizing the same process for optimization. This process starts at the keyword research level, as discussed in Chapter 3, and continues through to both On-Site and Off-Site SEO. Once you have this process down, completing and fully optimizing each new page or post will become routine to you.
You’ll need to ensure that you adhere to the rules and guidelines laid out for you in post Aged Domains. It’s important that you have an aged domain name and conduct the proper keyword research in order to have a good foundation to build your On-Site SEO work on. Once you have your foundation in place, some technical details will need to be addressed as well. The overall HTML & CSS coding, keyword placement within pages and in relation to the Website fold are just some of the factors you will need to consider when doing your On-Site SEO work.
Google checks and analyzes data that’s above and below the fold, and you want to make sure that you have certain important tags such as primary keyword headings for H1 and H2 above your fold. If you’re using a system like Wordpress, then selecting a theme that is SEO friendly is important.
While you may not be a professional when it comes to selecting Wordpress themes, if you’re looking to purchase a theme, read the descriptions and reviews carefully. Look for SEO optimized themes that place emphasis on not only an aesthetically appealing design, but also one that provides the highest possible optimized approach to SEO in its code. An excellent theme to use that’s highly modifiable and optimized for SEO is the Blackbird Theme by InkThemes.
While there may be a lot of little technical details to address when putting together your site, once it’s complete your sole focus should be on creating unique well-researched content that you can then get linked, shared, and liked on as many networks and pages throughout the Web as possible.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
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