SEO Crash Course - Search Engine Optimization Tips and Techniques - SEO Full Course Online
Search Engine Optimization, or SEO for short, has grown into a vast industry encompassing a variety of diverse tasks & techniques. What started out as a simple job at first, has evolved into a labor-intensive, multi-faceted nearly full-time occupation. Stretching from keyword research, to content creation, On-Site optimization, Off-Site optimization, and social media marketing, amongst other efforts, SEO has become an enormous undertaking. In a search environment with a constantly evolving algorithm, it’s important for marketers to stay current and stay relevant. By understanding what it takes to rank at the top of the Google’s SERPs today and into the future, you can create a strategy and approach that will produce long-term results and not just temporary gains.
In the SEO Industry Content is King, and as ruler of the Web, special attention needs to be paid to the quality of content distributed in association with any Website or page. Gone are the days when marketers could put out low- quality content spun in a hundred different directions and spread across all corners of the Web in hopes that it would bolster search engine ranking for their sites. Today, trying to cheat Google with low-quality content, link schemes, and poor user browsing experiences, will see you drop like a ship’s anchor in the ranking keywords and website.
Over the course of the past several years Google has cracked down on these so-called content farms that produce low-quality, poorly researched content that contain massive amounts of outbound links. By releasing its Google Panda algorithm update, and its Google Penguin algorithm update, Google has sent a clear message to the world. These two algorithm updates created a massive restructuring and shuffling of search engine results page (SERP) rankings, demoting pages with low-quality, poorly researched content, while promoting those with high-quality, well-researched content.
The rise of social media platforms in recent years, has also given way to significant changes and improvements in search engine algorithms. Successful SEO strategies today must embrace social media platforms by having their content shared and liked as frequently and by as many people as possible. Social media’s role in search relevancy has seen a dramatic rise due to the large part that it now plays in our lives. By liking or sharing a piece of content, you’re indicating the relevancy of it to Google and the other search engines, and they’ve begun to take notice. Algorithms have been adjusted and modified to reflect backlinks coming from popular social media sites and they now factor into the relevancy score of a search listing.
With all of these different elements playing a part in SEO techniques, how do you go about creating a winning strategy that weaves together all of the diverse approaches that are required for a successful SEO campaign today? By first understanding all of the different parts and components that are involved with ranking a site, you’ll come to embrace and comprehend an industry that may at first seem overwhelmingly difficult and complex.
Any successful endeavor starts with gaining an understanding for the knowledge associated with it. In the SEO industry, that knowledge required is vast and spread out across various different mediums, so it’s important to absorb and understand what’s involved in search rankings, then set out to implement those practices while gauging your results to determine successes. You’ll be wearing a lot of hats, so be prepared to invest some time in creating a winning SEO strategy that works for you.
This SEO blog is published into sections based on the parts and components involved in the SEO training and guidelines. The article All-in-One You Need To Know About Search Engine Optimization is an appendix filled with a glossary of terms related to the SEO industry and various SEO practices. It’s recommended that you review and understand the terms in the appendix and use it as a reference for any terms you may not completely grasp in the guide.
Fully executing a successful SEO campaign involves understanding and implementing the practices taught in this SEO guide to understand how does SEO work. To implement some of these practices you’ll need to have the proper tools in your SEO arsenal. Attempting to conduct SEO without the use of these tools would be like trying to run a car without gasoline; it simply won’t work. Keep in mind that SEO also requires patience, and in order to be successful you’ll need to implement these practices consistently, taking daily action in order to achieve the results you’re after. Most successful campaigns for SEO take at least 90 days to see the biggest gains.
Although you may begin seeing some SEO results within shorter periods of time the largest long term gains will not be visible until at least 60 to 90 days from the time you performed your SEO work. Due to the fact that Google does multiple updates of its search results, through quick re-indexing of listings that tend to shuffle SERP listings around a lot at first but settle in after longer periods of time have elapsed and deep-indexing has occurred. The amount of time that will be required for you to see gains in your particular SEO tips and projects will vary for each keyword based on the level of competition and the search volume. The key is to stay focused and stay determined. By keeping your eye on the prize of top rankings, within time you’ll be successful, as long as you don’t give up.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
ConversionConversion EmoticonEmoticon