SEO Crash Course: The Biggest Secret for SEO Success
The SEO business is a complex one, Of course in life, nothing worthwhile would come easy, and the same saying goes for SEO and the industry as a whole. Wrapping your head round Google and its fickle algorithm seems overwhelming at first, but as you verse yourself in the industry it will make more and more sense over time.
A resounding theme in Google’s algorithm changes boils down to just one thing: how relevant and important is your content. Google wants to produce the most relevant search result to the searcher, and doesn’t like it when it finds people try to fool it into ranking something higher then it should be.
If you step back to look at Google and its present algorithm, you’ll notice just how much its changed and evolved and gotten smarter. Gone are the times when you could spend a few days building mass amounts of links, stuffing keywords into meta tags, and exploding your Website to #1 in the rankings. Today, the Google algorithm is extremely smart and intuitive, and getting to the top of any worthwhile SERPs requires effort, real and consistent effort.
If you’ve had any brush-ins with Google SEO prior to diving into this book then you know just how complicated it can be to compete for some keywords. At times, it feels like you’re driving against a brick wall while producing absolutely no results, but this is by design. Google makes it intentionally difficult to climb the rankings on SERPs because it doesn’t want to give away those jeweled top spots to just anyone. It wants those top spots to go to those most relevant listing, and to be relevant you need to have been around for a while, be properly linked, and have good unique content with excellent On-Site SEO.
It’s easy to get discouraged when you’re dealing with search engine rankings. Sometimes it seems as though you do all the right things with no changes in sight, especially when you’re monitoring those results on a daily and even hourly basis. When you follow the steps in this book, and practice a little bit of patience, you will experience dramatic, results and improvements over time.
Normally when doing SEO work, I tell my clients to expect the most results after the 90-day mark. Of course, a lot can be done prior to that 90-day mark, especially if you’re dealing with a non- competitive keyword. However, for the most part, the clients that I’ve worked with all want to get to the top of competitive keyword SERPs, and to do that requires sincere effort along with a good amount of time for full indexing to occur.
Here’s a look back at a summary of what Google is looking for in its ideal page one SERP listings, and what you should be aiming to achieve in your SEO work.
A resounding theme in Google’s algorithm changes boils down to just one thing: how relevant and important is your content. Google wants to produce the most relevant search result to the searcher, and doesn’t like it when it finds people try to fool it into ranking something higher then it should be.
If you step back to look at Google and its present algorithm, you’ll notice just how much its changed and evolved and gotten smarter. Gone are the times when you could spend a few days building mass amounts of links, stuffing keywords into meta tags, and exploding your Website to #1 in the rankings. Today, the Google algorithm is extremely smart and intuitive, and getting to the top of any worthwhile SERPs requires effort, real and consistent effort.
If you’ve had any brush-ins with Google SEO prior to diving into this book then you know just how complicated it can be to compete for some keywords. At times, it feels like you’re driving against a brick wall while producing absolutely no results, but this is by design. Google makes it intentionally difficult to climb the rankings on SERPs because it doesn’t want to give away those jeweled top spots to just anyone. It wants those top spots to go to those most relevant listing, and to be relevant you need to have been around for a while, be properly linked, and have good unique content with excellent On-Site SEO.
It’s easy to get discouraged when you’re dealing with search engine rankings. Sometimes it seems as though you do all the right things with no changes in sight, especially when you’re monitoring those results on a daily and even hourly basis. When you follow the steps in this book, and practice a little bit of patience, you will experience dramatic, results and improvements over time.
Normally when doing SEO work, I tell my clients to expect the most results after the 90-day mark. Of course, a lot can be done prior to that 90-day mark, especially if you’re dealing with a non- competitive keyword. However, for the most part, the clients that I’ve worked with all want to get to the top of competitive keyword SERPs, and to do that requires sincere effort along with a good amount of time for full indexing to occur.
Here’s a look back at a summary of what Google is looking for in its ideal page one SERP listings, and what you should be aiming to achieve in your SEO work.
• How old is the content – As discussed in earlier posts, Google wants to know if the domain is aged and has some history. If not, you’re going to have some difficulties in achieving high rankings. Another thing Google is looking for is how new the actual piece of content or page you’re ranking for is. While older content will still rank, Google does like to find new fresh content for topics that are age sensitive such as news related topics. Make sure that you keep the content fresh but have an aged and well-indexed domain for optimal SERP results.
• Is the content easy to read & navigate – Is the content easy to read and navigate? If your content isn’t pleasing to the eye, then it isn’t pleasing to Google. Trying things like making the text a similar color to the background to hide keywords, having all of your heading tags below the fold, or attempting to cloak pages will get you demoted on the SERPs. Try to keep your site looking clean with separated HTML & CSS code and keep most of the important content above the fold.
• Is the content unique & well researched – Google’s algorithm is smart, and can determine how well a piece of content is written and sounds. Whatever mathematical equation they’ve come up with, it works to filter out the junk and spam out there, so make sure that whatever you write and place on your Website is unique, well-researched and not duplicate to anything else on the Web. You can use a resource like Copyscape.com to check for duplicate content.
• How relevant is the content to the search query – Relevancy is the largest factor in search engine results, so you’ll want to ensure that your content is relevant to the search keyword that you’re targeting and that you’ve instituted all the proper On-Site SEO guidelines suggested. Simply put, don’t try to write about something far off topic from your keywords, as this is considered a Black-Hat SEO technique and will get you barred from climbing to the top of SERP results for any given domain.
• Does the content have enough organic links – Google and the other search engines love well- linked content as it’s telling them that this content is important enough to have people link to it. Of course, the way you go about producing those links will take some finesse and pushing too hard too fast can get you flagged by the search engine for participating in so-called “link schemes”. Try to keep your linking organic looking and institute some patience while drip feeding a reasonable amount of links per day and not flooding the search engine with thousands of links at a time. It’s easy to get over excited when you have a list of 10,000 links ready to be pinged that point to your site, but flooding this many links will surely hinder you more then help you.
Feed your Brain with Positivity
In life it’s easy to get discouraged with whatever it is that we set out to do. The reason why there’s so many fad diets and get rich quick schemes out there is because human beings have something call shiny object syndrome; we like to participate in the newest and best product or service but never really make it beyond just a couple of weeks.
Your goal is to stay committed and not give up, over time, you’ll see lasting results, but anyone that promises you immediate Google #1 listing results or says they have a special arrangement with the search giant, is fabricating the truth. No one can guarantee you the #1 spot on Google, and Google doesn’t place any special search conditions on its advertisers’ organic search results either. The Google search engine’s purpose is to show relevant organic search results, period.
Your goal is to stay committed and not give up, over time, you’ll see lasting results, but anyone that promises you immediate Google #1 listing results or says they have a special arrangement with the search giant, is fabricating the truth. No one can guarantee you the #1 spot on Google, and Google doesn’t place any special search conditions on its advertisers’ organic search results either. The Google search engine’s purpose is to show relevant organic search results, period.
There’s several ways to get severely set back in the SEO industry so make sure this doesn’t happen to you. If you try to participate in any Black-Hat SEO techniques your site is going to fall so far off the search rankings that it may be difficult for it to ever really recover. Make everything that you do look organic with your Off-Site link building efforts. Great ways for Off-Site SEO link building include participating in sites Tribepro where everyone syndicates each other ’s content on their own real social networks, this is powerful stuff.
It’s also important to stress that when building your keywords, if you’re setting about purchasing keywords from a site like Fiverr, make sure that you have a mixture of 30% generic keywords to 70% real keywords. So, for example, if I’m linking to a site and using 10 total keywords then seven of those would be real keywords that would include my site’s primary keyword, and three of them would be generic keywords. The generic keywords should change for each page you link to, so you can use “click here”, “learn more”, “get details” for one set of purchases then change it up for another.
It’s important to assess where you are each day when it comes to your SEO efforts and ensure that you come up with your own daily action plan that you’ll execute everyday to improve your SERP rankings and site’s overall SEO standings. These could include things like daily affirmations, self education on YouTube, reading motivational or inspirational material, reading other blogs about SEO or your niche to get ideas for unique content, and so on.
Whatever strategy or plan of attack you come up with, stick to, never giving up until you reach your goals.
Kamran Khursheed, Founder and Author of GoogleWebTech, He specializes in on-page, off-page SEO, inbound marketing and link-based content marketing with a five-year track record of driving qualified leads and traffic to websites. Now he is a full-time blogger who loves to explore blogging. He has a passion for helping newcomer bloggers make their blog noticeable and money making.
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Today is market so tough every buddy want to go on the top up your business by hook and by cook. but your article is so impressive to give me idea to growth my business on the top.
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